Post by account_disabled on Feb 14, 2024 9:08:13 GMT
In general the influencing factors are divided into two groups the rational and the psychological factors. Phases of a purchase decision The rational phase The beginning of Aa purchasing process is usually characterized by the search for product information . D your own needs Why should you buy this product of all things Customers ask themselves questions like these in the socalled stimulus phase at the beginning of the information search. During this phase they are particularly vulnerable to promotional activities.
At this point customers are still very undecided about what to do next so the right commercial at the right time in this phase would make a significant contribution to customer acquisition. Take precautionsLuxembourg Email List that are guaranteed to reach your target group. Even in the stimulus phase the customer is influenced by numerous endogenous factors . Demographic characteristics such as age origin or gender of a customer are referred to as endogenous factors . The better you and your company know your potential customers the better you can adapt your advertising and content to their needs.
The information presented by the company is referred to as exogenous factors . You can control these as you wish and adapt them to your customers. Which customers might be interested in which products or services How can you convince customers of your goods Answer these questions and create a sales process that suits your customers. The emotional phase The stimulus phase is followed by the emotional socalled organismal phase of a purchase decision.
At this point customers are still very undecided about what to do next so the right commercial at the right time in this phase would make a significant contribution to customer acquisition. Take precautionsLuxembourg Email List that are guaranteed to reach your target group. Even in the stimulus phase the customer is influenced by numerous endogenous factors . Demographic characteristics such as age origin or gender of a customer are referred to as endogenous factors . The better you and your company know your potential customers the better you can adapt your advertising and content to their needs.
The information presented by the company is referred to as exogenous factors . You can control these as you wish and adapt them to your customers. Which customers might be interested in which products or services How can you convince customers of your goods Answer these questions and create a sales process that suits your customers. The emotional phase The stimulus phase is followed by the emotional socalled organismal phase of a purchase decision.