Post by account_disabled on Feb 25, 2024 4:08:22 GMT
Acknowledging the return to Tropicanas original design Neil Campbell President at Tropicana North America stated We underestimated the deep emotional bond they had with the original packaging What we didnt get was the passion this very loyal small group of consumers have. That wasnt something that came out in the research. Those consumers are very important to us so we responded. Tropicanas rebrand didnt go to plan and they bounced back. This shows us that rebrands can go wrong but can be rectified too. decades Gap was a beloved retailer and emblematic of American style. Favoured for its relaxed basics and structured denim in the s and early s you couldnt walk down the street without seeing Gaps classic logo hoodie. The financial crash of left Gap in decline.
In a bid to increase sales and modernise the brand Gap sought action in the form of a rebrand. Without warning Gap relaunched during the Christmas season of . But the extent of Gaps relaunch was a new logo it wasnt accompanied by a new product line or mission statement. The poorly executed rebrand quickly received negative feedback from Sweden Mobile Number List customers and designers who felt Gap had chosen to abandon The its history and visual identity. Just one week after relaunch Gap returned to its original logo stating that they had handled rebranding in the wrong way and shouldve involved customers in their big decision.
Image Medium What can we learn from these rebrands Executing the perfect rebrand isnt going to be easy even big budget brands get it wrong sometimes But what can we learn from these best and worst rebrands Brand identity is EVERYTHING Make sure your brand is still recognisable Ensure you know and understand what your audience wants Dont rebrand overnight Your rebrand should have a purpose There are tons of marketing strategies and tactics out there theres lots to learn and thats why were here to help. Join the Girls in Marketing membership to gain access to exclusive webinars resources and courses designed by marketing experts as well as a wonderful community of women.
In a bid to increase sales and modernise the brand Gap sought action in the form of a rebrand. Without warning Gap relaunched during the Christmas season of . But the extent of Gaps relaunch was a new logo it wasnt accompanied by a new product line or mission statement. The poorly executed rebrand quickly received negative feedback from Sweden Mobile Number List customers and designers who felt Gap had chosen to abandon The its history and visual identity. Just one week after relaunch Gap returned to its original logo stating that they had handled rebranding in the wrong way and shouldve involved customers in their big decision.
Image Medium What can we learn from these rebrands Executing the perfect rebrand isnt going to be easy even big budget brands get it wrong sometimes But what can we learn from these best and worst rebrands Brand identity is EVERYTHING Make sure your brand is still recognisable Ensure you know and understand what your audience wants Dont rebrand overnight Your rebrand should have a purpose There are tons of marketing strategies and tactics out there theres lots to learn and thats why were here to help. Join the Girls in Marketing membership to gain access to exclusive webinars resources and courses designed by marketing experts as well as a wonderful community of women.