Post by account_disabled on Feb 28, 2024 4:36:30 GMT
The Blog Tour is a very widespread practice in the field of digital PR and is used to promote a place, an event or an accommodation facility online. During a Blog Tour, participants are shown the excellence of a place, through engaging and often confidential experiences. The objective is to provide qualified information and excite the blogger, suggesting ideas for talking live about his experience on social networks and , once he returns home, on his blog . Far from being considered a "pleasure trip", the blog tour is, for those who organize and participate in it, a precious opportunity to build relationships. And here the theory ends. Practice, as usual, suggests many other ideas and is the topic of this post.
On 5 and 6 September Noetica organized the TuttiColoriDelPennello Blog Tour Paraguay Phone Number for the Vignola Foundation involving 10 of the main Italian bloggers in the Tourism and Culture sectors . The bloggers participated in the inauguration of the restoration of the Torre del Pennello, being the first to enter the restored fortress together with the protagonists of the conservation interventions; they also attended the first evening of video projections of the fifteenth-century decorations on the external walls of the fortress. This exclusive and emotional experience was "seasoned" by the food and wine excellences of the city of Vignola and its surroundings. Even for Noetica, despite the organizational stress, it was a fun and, in its own way, educational "two days". Here are 5 things I've learned about organizing a blog tour that I want to share. 1) The selection of bloggers is important, but that's not all... When I started monitoring the web in May looking for the "best bloggers" to invite, I got carried away, I admit it.
With meticulous precision I consulted the rankings of the BlogBabel and BlogItalia directories , applying what was explained in my post on identifying influencers . I then skimmed the list based on purely quantitative criteria : mainly the number of monthly visits to the blog and active followers on Facebook, Twitter and Instagram. With hindsight, this work was useful but certainly not fundamental for the success of the blog tour, determined above all by the good organization and the feeling that was created between the bloggers themselves and, without false modesty, by the sympathy and ability of involvement of those who organized the blog tour. The human factor therefore, before the numbers. How to organize a blog tour 2) National coverage Once the event is over, I can reveal what Noetica's greatest concern was: not being able to guarantee the All the colors of the brush event media coverage that went beyond regional borders, especially considering the lack of notoriety of the Rocca di Vignola , not accustomed to wide-ranging promotional activities.
On 5 and 6 September Noetica organized the TuttiColoriDelPennello Blog Tour Paraguay Phone Number for the Vignola Foundation involving 10 of the main Italian bloggers in the Tourism and Culture sectors . The bloggers participated in the inauguration of the restoration of the Torre del Pennello, being the first to enter the restored fortress together with the protagonists of the conservation interventions; they also attended the first evening of video projections of the fifteenth-century decorations on the external walls of the fortress. This exclusive and emotional experience was "seasoned" by the food and wine excellences of the city of Vignola and its surroundings. Even for Noetica, despite the organizational stress, it was a fun and, in its own way, educational "two days". Here are 5 things I've learned about organizing a blog tour that I want to share. 1) The selection of bloggers is important, but that's not all... When I started monitoring the web in May looking for the "best bloggers" to invite, I got carried away, I admit it.
With meticulous precision I consulted the rankings of the BlogBabel and BlogItalia directories , applying what was explained in my post on identifying influencers . I then skimmed the list based on purely quantitative criteria : mainly the number of monthly visits to the blog and active followers on Facebook, Twitter and Instagram. With hindsight, this work was useful but certainly not fundamental for the success of the blog tour, determined above all by the good organization and the feeling that was created between the bloggers themselves and, without false modesty, by the sympathy and ability of involvement of those who organized the blog tour. The human factor therefore, before the numbers. How to organize a blog tour 2) National coverage Once the event is over, I can reveal what Noetica's greatest concern was: not being able to guarantee the All the colors of the brush event media coverage that went beyond regional borders, especially considering the lack of notoriety of the Rocca di Vignola , not accustomed to wide-ranging promotional activities.